Portfolio - Corporate Identity Design
> The Powder Station
> MMS
> Common Name
> GINEM
> Shooting Gear

> East Midlands NTI
> Penta
> Lets Buy Golf Kit
> Academia
> De Montfort University
fine-focus - Shooting Gear Corporate Identity Design
Shooting Gear

brief:
Shooting Gear came to fine-focus wanting a striking brand to help launch their business selling shooting products online.
solution: fine-focus used a strong illustrative style to create a memorable design for the logo and site. The brand colour palette strongly reflects the nature of many of the products on sale. The logo and site design aims to attract a younger target audience, representing an age group who are increasingly taking up shooting as a hobby.